Some benefits of Customer 360 are explained here: Salesforce Data Cloud We have discussed almost […]
Field-level Security – Introducing Salesforce Platform
Field-level security controls whether a user has access to certain fields in an object. So […]
Object-level Security – Introducing Salesforce Platform
The next level of security is object-level security. You can control who can view what […]
Salesforce Security Model – Introducing Salesforce Platform
Now that we understand how Salesforce stores data, it is essential to discuss how Salesforce […]
Salesforce Data Model – Introducing Salesforce Platform
Now we will talk about the Salesforce data model. Understanding the Salesforce data model is […]
Salesforce Technical Architecture – Introducing Salesforce Platform
Now we will talk about the Salesforce technical architecture. Salesforce is a multi-tenant cloud platform. […]
Basic concepts to understand the Salesforce Platform – Introducing Salesforce Platform
In the course of the book, we will be using terms to refer to different […]
Marketing Cloud – Introducing Salesforce Platform
On the right-hand side of the diagram, we can see the Marketing Cloud products. Marketing […]
Salesforce Ecosystem of Applications – Introducing Salesforce Platform
Now that you have understood the CRM applications and also why Salesforce is very popular […]
Salesforce: One of the top CRM Applications – Introducing Salesforce Platform
As mentioned earlier, Salesforce is the pioneer in providing SaaS CRM software. It was the […]